We Build What America Eats Next.

    Accelerator • Angel • Seed Fund

     

    Products - First Run Ecosystem

    Who We Are

    First Run backs and builds the next generation of food brands from day one.

    We operate across three integrated pillars:

    • First Run Accelerator — builds and validates companies early
    • First Run Angel Network — invests at the point of conviction
    • First Run Fund — scales the winners

     

     

     

    Our Unique Pipeline Ecosystem

    Food is different. The best brands do not exist at Series A and capital alone does not create winners. To generate real returns in food, you have to build brands early led by winning founders with great products and good margins.

    This is why we built the First Run pipeline the way we did. We leverage our three integrated pillars - Accelerator, Angel Network, and Fund - to identify, back, and scale the next generation of food brands from day one.

    Brand Pipeline

    Our Formula

    Through Early Access, Customer Obsession, and our Go To Market expertise, we build the next big consumer brands. We see what works early, then invest before the rest of the market and double down on the winners.

    Early Access

    We meet founders at the idea stage through the First Run Accelerator and build with them.

    Customer Obsession

    We back founders who are obsessed with the customer. Better products come from fast, direct customer feedback.

    Go To Market

    Nobody knows GTM like we do. We help founders develop winning products, refine recipes, and get them on shelves.

    Select Portfolio Investments

    Get Involved

    We love working with people who are serious about building the next big consumer brand.

    Founders

    We back early founders building winning products. Reach out to see if you're a fit for our Accelerator, Angel Group, or Seed Fund.  

    Investors

    There's lots of ways to get involved as a consumer investor whether that's joining our angel group, investing in our fund, or collaborating on deal flow.